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Making the world smaller and bringing global industrial supplies closer to our customers is our Vision and Values

Our mission is to continuously connecting, developing and bringing global industrial supply manufacturers and distributors closer to our customers, regardless where they are and what they need to buy, through one single gateway and global sourcing platform.

Our industrial or engineered supplies range are broad and comprehensive be it supplying from our established supply partners or sourcing through our global sourcing network for below applications: 

  • construction, manufacturing, chemical, petrochemical, storage tank, mining, primary and alternative energy facilities and operations
  • maintenance, repair and operating of existing production facilities
  • new engineering and construction project in the field of energy, construction and infrastructure

About Us

Customer Centric Organization with Strong Foundation & Service Culture

Incorporated in 2015, SteelAsia Distribution was founded to providing integrated supply approach to sourcing, procuring and supplying of project materials (bulk/ shortages), maintenance & repair equipment, instruments & spares, and industrial supplies for customers engaging in industrial construction, fabrication and manufacturing. Since inception, we have inculcated strong corporate culture at all levels to serve our customers with pride, integrity and extra effort in creating and bringing values to our customers. While consistently meeting delivery and quality performance is imminent, we believe in challenging and distinguishing ourselves, not just by only meeting expectation but exceeding it, by going the extra miles to delivering delightful experience to our customers and continuously researching and developing business solutions that will add values to our customers’ business and profitability.


Gateway to Supply Integration with Our Global Supply Networks & Capabilities

Our customers' businesses are mostly capital intensive and ensuring operational readiness and continuity to delivering their products and services to their customers is one of the key corporate strategies towards maintaining profitability and business viability. While human resources and equipment availability are important to any production systems, ensuring the ability to maintaining the continuing supply of materials into the production systems and the full functionality of the production systems are undoubtedly second to none priorities. SteelAsia Distribution offers our customers a gateway and platform:  

  • To leverage on and access to our supply networks of ready global inventories and fast track production capabilities to ensuring rapid turnaround of required project materials (bulk/shortages), maintenance & repair equipment, instruments & spares, and industrial supplies to upkeep their production continuity and production systems functionality
  • To streamline their “Requisition-to-Pay” process, reduced supply base, development and management cost, increase leverage on spending and purchase dollars per order, and improved cost per PO and business process efficiency

Unconventional Solution Driven Integrated Supply Partner

SteelAsia Distribution specializes in providing integrated supply solution and operates as an integrated supplier to enable our diverse range of customers to rapidly acquire a broad spectrum of products from industrial construction materials, piping system components, equipment, instruments, spares to general industrial supplies from ready global stocks and fast track production through our expanding and diversifying supply network and global sourcing capabilities. While traditional traders aim to sell high, we aim to buy low. We differentiate ourselves from traditional traders by our procurement; not sales mindset and core competency in providing our customers a global platform to streamlining their supply chains and requisition-to-pay process, and improving their procurement cost effectiveness and efficiency via our highly scalable and systematic approach towards integrated supply.


Meeting Short Term Needs & Delivering Long Term Values

Our purpose is simple, clear and concise - we exist to serve customers and to serve them well. We positioned ourselves as an integral part of our customers’ business and not a separate organization, that’s why we care, we act prudently with honesty and integrity, we do things right and do right things, and always serve with customer’s interest as priority. While meeting customers’ short term needs is an imminent tactical mission, our strategic vision is to create and deliver long term values to our customers by continuously and proactively developing our business capabilities and competencies, expanding our outreach to the global supply market, maintaining strategic relationship with our supply partners, and researching and developing value proposition and business solutions that will enable our customers: 

  • To deliver their commitments to their internal/external customer with accuracy, consistency, highest quality, on-time and everytime 
  • To deliver total customer satisfaction 
  • To achieve operational & organizational excellence 
  • To improve sales and profitability 
  • To improve industry market share and achieve leadership 

Markets and Industries Served

We serve diversified sectors of industry and markets:

  • Mining
  • Alternative Energy
  • Power, Oil & Gas Onshore/Offshore
  • Shipbuilding, Construction
  • Storage Tank Farm & Terminals
  • Engineering
  • Manufacturing
  • Infrastructure – Highways, MRTs & Airports